IROC: What Downturn?! Pricing like the Big Boys Without Breaking the Bank

In a hot rental market, most operators do rather well, as a rising tide lifts all boats.

But what about when fundamentals begin to soften? How do you differentiate yourself from the competition when there is increased pressure from a shift in economic indicators? 

It’s accomplished not by abandoning the principles of profit, but by understanding the underlying factors that go into pricing to maximize revenue. It’s about keeping your head while everyone around you loses theirs!

This isn’t about software, but about strategy built upon foundational concepts.

Here are some of the topics we will discuss.

• Building blocks of what goes into a rate
• Seasonality by asset class and product type
• Lease Expiration Management
• Retention and Renewal Strategy
• Marketing at any level 
  
  

Presented by: Evan Hoffman, Incisive Solutions