The Renewal Rose: Who’s Staying for Another Season?

Alright, leasing pros, cue the dramatic music, because renewal season is here! The stage is set, the stakes are high, and the big question is: Who will accept the renewal rose and stay for another lease term?

Listen, I’ve been in the trenches. Back when I was working onsite as a leasing consultant (and later as an assistant manager), renewal season felt like a high-stakes reality show. Picture me sitting across from a resident, let’s call her Lisa who was absolutely convinced she had to move. Her reason? The rent was increasing, and she wasn’t thrilled about paying more for the same space. But I wasn’t about to let her go without a fight.

I pulled out a piece of paper and a calculator (because sometimes, you gotta break it all the way down), and we went line by line. First-month rent at the new place? Security deposit? Moving truck? Pet deposits? Utility transfers? 

The stress of packing, unpacking, and adjusting to new everything? By the time we finished, Lisa’s eyes were wide. Not only was moving a hassle, but it was way more expensive than just renewing. But beyond the dollars and cents, we started talking about what she loved about the community, her favorite maintenance tech who always went the extra mile, her neighbors who had become family, and how she didn’t have to deal with a new leasing office that might not care about her the same way we did. 

That’s when it hit her, she already belonged here. And just like that, Lisa accepted the renewal rose!

Renewals aren’t just about numbers. They’re emotional. They’re personal. And in my upcoming session, The Renewal Rose: Who’s Staying for Another Season?, we’re diving into what it really takes to get those yeses.

We’re talking:

• How to have renewal conversations that actually connect with residents.
• Why just sending a renewal letter is not enough (seriously, stop doing that).
• The best ways to handle objections like a pro because they’re coming, and we need to be ready.

And of course, because I’m me, we’ll be doing this with crazy energy, real stories, and interactive moments that make this session fun and worth your time. You’ll leave with the tools, the confidence, and maybe even some new scripts to help you win over even the toughest “I’m moving” residents.

So, the question is: Will your residents accept the renewal rose? Or will they be handing it right back? Let’s talk about it see you there!