From Predictive Maintenance to Personalized Experiences, Discover the Impact of A.I. on Apartment Living As the application of Artificial Intelligence (AI) becomes more common, it will continue totransform the way we live, work, and interact. While this may sound alarming, there are... Continue Reading
With so many services now classifying themselves as AI (Artificial intelligence), it's hard to tell whether or not they're actually based in tech or just using a catchy buzzword to distract us from the wizards behind the curtain. Here are six common misconceptions about A.I. and its potential... Continue Reading
Multifamily marketing is rapidly transforming, and social media stands at its core, pivotal in attracting and engaging residents. It's no secret that your residents are active across various online platforms. With the shift in marketing dynamics towards digital spaces, crafting a social media... Continue Reading
Balancing New Technology with Basic Principles As Multifamily Living is Reimagined In an era dominated by technological advancements and digital transformation, the phrase "Back to the Basics" has emerged as a rallying cry within the multifamily housing industry. This movement reflects a growing... Continue Reading
Going Beyond Proptech, Owner-operators are Upgrading Resident-facing Systems and Devices The pandemic helped usher in virtual tours, contactless leasing and software galore, but emerging technology and a flood of federal funding is changing the multifamily game again. Outdoor televisions, apps... Continue Reading
One of the biggest pain points in the rental housing industry today is the competition for talent. Not only are owners and operators competing with each other for great team members, they are competing with literally every other industry! Many companies are evaluating innovative ways to try and... Continue Reading
In order for a multifamily professional to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed... Continue Reading
Provide your prospective renters with an apartment brand they will remember by utilizing your social media and apartment website to tell your community’s story. Are you ready to kick off an apartment marketing strategythat requires more of a caring team effort than a big budget? The... Continue Reading
Much like people, each social media platform has its own personality, and through it, its own specific use. Facebook is more visual, personal, and explanatory — ideal for establishing your property as a helpful resource and engaging with residents. Think of it as your storefront greeter,... Continue Reading
When it comes to making a house a smart house, homeowners have the option to install things like smart thermostats, smart security cameras, and smart doorbells. However, renters have fewer options when it comes to making their home smart. Therefore, they will be more inclined to rent in an... Continue Reading
Apartment operators spend thousands of dollars and thousands of hours training their onsite leasing professionals. Faced with the new (temporary) normal of reliance on virtual leasing tours, there’s no reason to rely on guesswork and your agent’s smartphone to get this right. Virtual... Continue Reading
For many communities, the biggest value-add for leasing up is the resort-style swimming pool, on-site fitness center, Starbucks coffee bar, and community events — all of which must be postponed or shutdown due to the COVID-19 outbreak.While it’s an uncertain time in the multifamily... Continue Reading
