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Articles about Technology in the Industry

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Is Technology the Answer to Staffing Shortages?

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Technology

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Is Technology the Answer to Staffing Shortages?

One of the biggest pain points in the rental housing industry today is the competition for talent. Not only are owners and operators competing with each other for great team members, they are competing with literally every other industry! Many companies are evaluating innovative ways to try and... Continue Reading

04/8/2022


Digital Marketing Trends to Keep an Eye On in 2022

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Technology

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Digital Marketing Trends to Keep an Eye On in 2022

In order for a multifamily professional to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed... Continue Reading

by Ashley Tyndall
02/3/2022


Storytelling on Social is Key to Marketing Affordable Housing

Technology

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Storytelling on Social is Key to Marketing Affordable Housing

Provide your prospective renters with an apartment brand they will remember by utilizing your social media and apartment website to tell your community’s story. Are you ready to kick off an apartment marketing strategythat requires more of a caring team effort than a big budget? The... Continue Reading

by Ashley Tyndall
06/3/2021


Instagram 101: Engage Your Residents and Increase Your Followers

Technology

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Instagram 101: Engage Your Residents and Increase Your Followers

Much like people, each social media platform has its own personality, and through it, its own specific use. Facebook is more visual, personal, and explanatory — ideal for establishing your property as a helpful resource and engaging with residents. Think of it as your storefront greeter,... Continue Reading

04/13/2021


4 Smart Technologies to Incorporate into Your Apartment Community

Technology

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4 Smart Technologies to Incorporate into Your Apartment Community

When it comes to making a house a smart house, homeowners have the option to install things like smart thermostats, smart security cameras, and smart doorbells. However, renters have fewer options when it comes to making their home smart. Therefore, they will be more inclined to rent in an... Continue Reading

10/12/2020


Virtual Tours: The Best Way To Do This

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Technology

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Virtual Tours: The Best Way To Do This

Apartment operators spend thousands of dollars and thousands of hours training their onsite leasing professionals. Faced with the new (temporary) normal of reliance on virtual leasing tours, there’s no reason to rely on guesswork and your agent’s smartphone to get this right. Virtual... Continue Reading

07/9/2020


How to Enhance Your Community Amenities Amid Social Distancing

Management

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Technology

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How to Enhance Your Community Amenities Amid Social Distancing

For many communities, the biggest value-add for leasing up is the resort-style swimming pool, on-site fitness center, Starbucks coffee bar, and community events — all of which must be postponed or shutdown due to the COVID-19 outbreak.While it’s an uncertain time in the multifamily... Continue Reading

by Ashley Tyndall
06/1/2020


The New Smart Space

Technology

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The New Smart Space

IoT Trends and Tech in Commercial Real Estate Back during the turn of the 21st-century, businesses and commercial real estate professionals alike speculated about the concept of a “smart space,” one that was fueled by innovative technology — now, it has become a... Continue Reading

by Jon Simpson
01/16/2020


The Truth About Video Storytelling

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The Truth About Video Storytelling

Your Ally to Increase Brand Awareness and Sell Your Product By Adriana Anderson The most important content marketing trend in 2019 is video. According to Business Insider, over one million minutes of video are shared per second and over 80% of content consumed on the Internet is video. Visual... Continue Reading

10/2/2019


Six-Month Timeline for Marketing Your Event on Facebook

Technology

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Six-Month Timeline for Marketing Your Event on Facebook

By Emily Klipp When it’s time to start promoting your next event on Facebook it can often be difficult to get timing and coordination down for flawless execution. According to Wish Pond, on average, there are 4.75 billion items shared by Facebook users each day, so it can be easy for your... Continue Reading

09/30/2019


Utilize Social Media To Enhance Your Community's Brand

Technology

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Utilize Social Media To Enhance Your Community's Brand

With 2019 coming to an end, we’re taking a look into one of the most influential marketing platforms of the last decade – Social Media. According to the Pew Research Center1, 69 percent of all U.S. adults now use at least one social media platform and this number growing... Continue Reading

by Mara Freese
09/25/2019


Automation is the Key to Improving Employee Efficiency and Increasing Visits and Leases

Technology

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Automation is the Key to Improving Employee Efficiency and Increasing Visits and Leases

If you’re a mid-sized property manager or apartment owner, you probably employ more than a 100 leasing agents. Combined, they probably communicate with more than a thousand prospects a day. According to our internal data, 42 percent of those communications are about scheduling tours or... Continue Reading

09/10/2019