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The New Smart Space
The New Smart Space

IoT Trends and Tech in Commercial Real Estate Back during the turn of the 21st-century, businesses and commercial real estate professionals alike speculated about the concept of a “smart space,” one that was fueled by innovative technology — now, it has become a... Continue Reading

Postedby Jon Simpson
Date posted01/16/2020


The Truth About Video Storytelling
The Truth About Video Storytelling

Your Ally to Increase Brand Awareness and Sell Your Product By Adriana Anderson The most important content marketing trend in 2019 is video. According to Business Insider, over one million minutes of video are shared per second and over 80% of content consumed on the Internet is video. Visual... Continue Reading

Date posted10/2/2019


Six-Month Timeline for Marketing Your Event on Facebook
Six-Month Timeline for Marketing Your Event on Facebook

By Emily Klipp When it’s time to start promoting your next event on Facebook it can often be difficult to get timing and coordination down for flawless execution. According to Wish Pond, on average, there are 4.75 billion items shared by Facebook users each day, so it can be easy for your... Continue Reading

Date posted09/30/2019


Utilize Social Media To Enhance Your Community's Brand
Utilize Social Media To Enhance Your Community's Brand

With 2019 coming to an end, we’re taking a look into one of the most influential marketing platforms of the last decade – Social Media. According to the Pew Research Center1, 69 percent of all U.S. adults now use at least one social media platform and this number growing... Continue Reading

Postedby Mara Freese
Date posted09/25/2019


Automation is the Key to Improving Employee Efficiency and Increasing Visits and Leases
Automation is the Key to Improving Employee Efficiency and Increasing Visits and Leases

If you’re a mid-sized property manager or apartment owner, you probably employ more than a 100 leasing agents. Combined, they probably communicate with more than a thousand prospects a day. According to our internal data, 42 percent of those communications are about scheduling tours or... Continue Reading

Date posted09/10/2019


Digital Trends To Keep Your Eye On
Digital Trends To Keep Your Eye On

In order for a multifamily developer to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed the... Continue Reading

Postedby Ashley Tyndall
Date posted10/6/2017