Sales & Leasing

Denver’s multifamily market has entered a new phase, one where standing out takes more than a good location or modern finishes. With new supply continuing to hit and renter expectations evolving, the communities gaining traction are the ones offering something deeper: a clear... Continue Reading

As Chair of the Independent Rental Owner Council (IROC), I regularly hear from small housing providers across Colorado about how they are navigating an increasingly complex regulatory environment. Many are reassessing how new requirements impact their operations, financial planning, and long-term... Continue Reading

In a market saturated with historical concessions and high vacancies, the one amenity and holy grail your competitors don’t have is…you! That’s right, YOU are the secret sauce, and a major reason prospective residents choose your community over the one across the street.... Continue Reading

On-site clarity and leasing strategy are not beginner skills. They are load-bearing disciplines—the unseen framework that sustains property operations, revenue performance, and long-term asset value. As leasing enters an AI-accelerated era, executives are asking a critical question: What is... Continue Reading

Are We Moving Beyond In-Person Tours? Leasing offices have long been the cornerstone of multifamily property management. They’ve served as the place where potential residents step in, ask questions, and finalize their decisions. But with the rise of digital tools, immersive virtual... Continue Reading

Alright, leasing pros, cue the dramatic music, because renewal season is here! The stage is set, the stakes are high, and the big question is: Who will accept the renewal rose and stay for another lease term? Listen, I’ve been in the trenches. Back when I was working onsite as a leasing... Continue Reading

Multifamily marketing is rapidly transforming, and social media stands at its core, pivotal in attracting and engaging residents. It's no secret that your residents are active across various online platforms. With the shift in marketing dynamics towards digital spaces, crafting a social media... Continue Reading

It would be a safe bet to say that most real estate professionals, especially those of us who work in housing, are aware of the City and County of Denver’s (Denver’s) current inclusionary housing ordinance, know as “Expanding Housing Affordability” (EHA). According to... Continue Reading

The era of print ads, flyers, and "Leasing Now" banners is drawing to a close. To engage with your target residents effectively, it's crucial to begin transitioning to digital marketing methods. Digital content that is well-crafted can lead your target resident from being just a lead to becoming a... Continue Reading

As of January 2023, there were 40,000 new multi-family units under construction, with 20% to 30% of those units coming onto the market in 2023. To stay competitive, property owners and managers of older multi-family communities need to seek unique methods for attracting tenants, especially if... Continue Reading

Most of us must have heard the term "Jack of All Trades" at some point in our careers. However, it is essential to note that the abbreviated version of the phrase can be perceived as offensive. In reality, the original phrase was attributed to none other than William Shakespeare himself. The... Continue Reading

High housing prices and rents are the result of a supply demand imbalance. If you don’t believe that, consider the recent well publicized case of egg prices. In this case, the chicken really did come first, and legislators are egging housing providers. Egg suppliers were forced to reduce... Continue Reading