Sales & Leasing

The era of print ads, flyers, and "Leasing Now" banners is drawing to a close. To engage with your target residents effectively, it's crucial to begin transitioning to digital marketing methods. Digital content that is well-crafted can lead your target resident from being just a lead to becoming a... Continue Reading

As of January 2023, there were 40,000 new multi-family units under construction, with 20% to 30% of those units coming onto the market in 2023. To stay competitive, property owners and managers of older multi-family communities need to seek unique methods for attracting tenants, especially if... Continue Reading

Most of us must have heard the term "Jack of All Trades" at some point in our careers. However, it is essential to note that the abbreviated version of the phrase can be perceived as offensive. In reality, the original phrase was attributed to none other than William Shakespeare himself. The... Continue Reading

High housing prices and rents are the result of a supply demand imbalance. If you don’t believe that, consider the recent well publicized case of egg prices. In this case, the chicken really did come first, and legislators are egging housing providers. Egg suppliers were forced to reduce... Continue Reading

Did you know it costs $3,976 to replace one of your residents when they don’t renew their lease? Zego found the average turnover costs to include: Lost rents: $1,598 Unit repair costs: $775 Concessions: $1,240 Marketing and advertising: $364 As a multifamily professional, you know that... Continue Reading

For this issue we will step away from the traditional apartment communities that we normally feature to address some non-traditional trends that are breaking the mold in the rental market. We will focus on three properties that represent the most popular development types, including the... Continue Reading

Since the toughest economic times of the past 100 years was during the Great Depression of the 1930s, and because experts have drawn many similarities between the conditions that led to the Great Depression of 1930s and current times, my curiosity compelled me to do some research about that period... Continue Reading

With over 25 years of selling into multifamily I have found that there are four areas of focus that will help sellers be most successful. Many suppliers will already know these and use them every day. Some Suppliers will discover these through this article. Some Suppliers will be reminded and... Continue Reading

A strong onsite leasing team is the bread and butter of asuccessful apartment community. Your property can have a fantastic marketing game and the best amenities around, but if your leasing associates aren’t practicing the best habits, your property is going to struggle.So just what are... Continue Reading

9 Ways Suppliers Can Stay Relevant During the Pandemic For nearly a year, we have been living in an age where from one day to the next we are often unsure of what to expect. We are so used to the day to day routines of our lives and when they are dramatically disrupted, we must develop coping... Continue Reading

Something I really want to talk about today is a problem I see most people dealing with and that’s comparing yourself to others. You know, I meet with a lot of people day in, day out, clients, peers, mentors even. A constant theme is always looking around and comparing yourself to either... Continue Reading

Mentorship is something that I think needs to be better explained. A mentor is anybody that you usually have a relationship with who has seen success or is a little further on in their career or life than you are. They’re somebody that you want to get that wisdom from so that you can apply... Continue Reading