ACTIVATING AMENITIES: Welcome To The New Era In Multifamily Living

Articles, Management, Marketing,

What makes an apartment community truly feel like home today? For many residents, the answer lies not just in the walls of their individual apartments, but in the shared spaces that surround them. Pools, lounges, rooftops, and fitness studios are no longer just extras — they’re becoming dynamic hubs of connection, wellness, and identity. The shift from static amenities to activated ones is transforming the resident experience, and in this issue we explore how communities across Denver are leading the way.

Amenity activation is about more than building impressive features; it’s about bringing them to life with intentionality, creativity, and community in mind. Renters — especially Millennials and Gen Z — crave experiences, flexibility, and authentic connection. Spaces that once sat
underused are now being programmed, branded, and reimagined as extensions of daily life. The result? Stronger communities, deeper resident loyalty, and places that feel vibrant and alive.

In the following four articles, we highlight how properties are putting this philosophy into practice in diverse and inspiring ways:

  • TEMPO AT NINE MILE sets the beat for a lifestyle that blends design, branding, and
    intentional programming into a symphony of experiences. From co-working lounges to music inspired gathering spaces, every detail reinforces the community’s unique identity.
  • FLATS ON THE A shows how amenities can elevate everyday living. Whether it’s boutique bowling, virtual sports, pet perks, or poolside retreats, every feature is designed with purpose — to save time, boost wellness, and make daily life feel like a stay cation.
  • NOVEL RINO embraces its edgy, artistic neighborhood with vibrant amenities and a community-first approach. From rooftop bars to podcast studios, this urban oasis is infused with creativity, hospitality, and genuine local connection.
  • SKYLINE AT HIGHLANDS blends Denver’s historic roots with modern luxury. With its Sky Park, Sky Deck, and Sky Lounge, residents enjoy panoramic views,boutique-style fitness, and on demand concierge-style services that redefine convenience and belonging.

Together, these stories illustrate how amenity activation is reshaping multifamily housing. They prove that shared spaces can be more than perks — they can be the pulse of community life, the heartbeat of wellness, and the spark of resident connection.

As this new era unfolds, one thing is clear: when amenities are activated with creativity and care, they transform buildings into destinations, neighbors into friends, and everyday moments into lasting experiences.

 

TEMPO AT NINE MILE

Exploring How Curated Spaces And Cohesive Brand Narratives Transform Amenities Into Immersive, Community-Driven Experiences

In multifamily housing, amenities are no longer just features—they're feelings. Today’s residents aren’t simply asking what their community offers, but how it makes them feel. As an example, at Tempo at Nine Mile in southeast Denver, that shift is met with intention. This musicin spired community doesn’t just build amenities—it activates them to create a rhythmic, resident-centered lifestyle.

This evolution reflects a broader trend: amenity activation. According to the 2024 NMHC/Kingsley Report, 61% of residents are more likely to renew their lease if they regularly use community amenities— yet only 33% report doing so. When underutilized, amenities become sunk costs. Activated, they become community cornerstones.

 

WHY ACTIVATION MATTERS NOW

So why is this shift happening? Today’s renters, particularly Millennials and Gen Z (who now make up over 60% of the rental market[i]), prioritize experience, flexibility, and emotional connection. They’re not drawn to static spaces—they want spaces that support connection, personal growth, wellness, and community. As more residents work from home or adopt hybrid schedules, where they live must now also serve as where they work, socialize, and recharge.

This desire for activation echoes trends seen in hospitality, fitness, and retail industries that have moved from product-based to experience-based models. This desire for activation mirrors shifts in other industries. In hospitality, for example, 78% of travelers say they
prefer hotels that offer personalized or experience based stays over traditional luxury[ii]. From curated wellness programs to immersive communal spaces, travelers—and renters alike—want places that feel intentionally alive.

Multifamily is following suit, and Tempo is helping set the tone.

A PULSE ON MODERN LIVING

With over 255 luxury residences, Tempo at Nine Mile was designed for engagement. Each amenity is a canvas for connection, inspired by music and movement. The result? A lifestyle brand that lives and breathes through the resident experience.

ACTIVATING MORE THAN SPACE

Rather than simply unveiling static spaces, the developer and management team at Tempo carefully programmed every amenity with purpose and brand alignment:

  • The Clubhouse blends café vibes (featuring local cold brew and kombucha on tap to strengthen and support the local community), shuffleboard, a mailroom, and library into one fluid social zone.
  • Co-Working & Conference Spaces support modern flexibility. In fact, 74% of renters say access to workfrom- home amenities impacts leasing decisions [iii].
  • The Colorado Room reinvents gear storage with space to gather post-adventure, sip, and swap stories (think REI lounge vibes).
  • The Rooftop offers a fitness and yoga studio with sweeping mountain views—aligned with the 67% of renters who prioritize wellness amenities [iv].

These spaces aren’t just amenities—they’re microexperiences tied to a bigger story where everyday interactions become residential memories.

LEADING THE WAY IN THE AMENITY EVOLUTION

Tempo at Nine Mile isn’t reacting to the trend—it’s helping set it. By blending emotionally resonant design, purpose-driven programming, and data-backed insight, the community offers what modern renters truly value: spaces that feel personal, useful, and alive.

As the multifamily industry transitions from transactional to transformational, Tempo reminds us: when amenities are activated with purpose and heart, they become more than perks. They become places of belonging—a true symphony of resident experience.

 

FLATS ON THE A

More than a Home. . . a Community Designed to Inspire, Energize and

Simplify Your Ever y Day Life

Life at Flats on the A is not just about having a place to live. It is about enjoying a community
designed to make every day more convenient, more enjoyable, and more inspiring. From
wellness and recreation to pet care and productivity, our amenity package is crafted to enhance your lifestyle in ways you will appreciate from the moment you move in.

WELLNESS & FITNESS AT YOUR FINGERTIPS

Forget expensive gym memberships and time consuming commutes to your fitness classes. Our indoor and outdoor fitness center is fully equipped with club quality machines so you can maintain your workout routine year-round. The yoga and spin room, featuring virtually led classes, allows you to participate in guided workouts without the cost of studio fees. This boosts both your physical health and your mental well-being. The convenience means you can easily fit exercise into your day whether you are an early riser or prefer evening sessions.

RECREATION & RELAXATION WITHOUT LEAVING HOME

Your weekends will never be the same with our boutique two-lane bowling alley right on-site, perfect for casual nights with friends or impromptu neighborly competitions. In the warmer months, you can soak up the Colorado sunshine by the resort-style community pool complete with poolside chaise lounges, private cabanas, a lap lane, a spa, and even villa-style retreats. For those who love the outdoors, the outdoor gaming lawn offers bocce ball, ping-pong, billiards, and cornhole, giving you endless opportunities to enjoy fresh air and good company.

When the weather turns chilly, our virtual sports room lets you practice your golf swing or try out other sports simulations without braving the winter cold. If you are a movie buff or sports fan, the media room with stadium seating delivers the ultimate viewing experience without
the need for a ticket.

PET-FRIENDLY PERKS YOUR FURRY FRIEND WILL LOVE

We believe pets are family, so we have made their happiness and convenience a priority. The off-leash dog park means you do not have to drive across town to let your pup run free, and
our pet wellness spa offers an easy way to keep them looking and feeling their best. These amenities save you both time and money while keeping your pet’s tail wagging.

SMART, SUSTAINABLE, AND CONNECTED LIVING

Our community makes it easy to live a modern and efficient lifestyle. Complimentary bike rentals help you save on gas and parking, while car charging stations support your eco-friendly driving. For cycling enthusiasts, the bike wash, storage, and repair room keeps your ride in top condition. 

Staying productive is simple in our co-working lounge, which features a large conference table and private tele-work rooms that are perfect for remote work or virtual meetings.
We also provide free Wi-Fi throughout these spaces so you are always connected.

EVERYDAY CONVENIENCE, ELEVATED

Life is easier with Parcel Pending package lockers, ensuring you can pick up deliveries on your schedule. Our 24-hour maintenance team keeps everything running smoothly, while keyless FOB access and our gated community add an extra layer of security and peace of mind. Best of all, Flats on the A is walkable to the RTD A-Line 40th and Airport Station, giving you quick access to downtown Denver, Denver International Airport, and beyond.

A LIFESTYLE YOU WILL LOVE COMING HOME TO

Every amenity at Flats on the A is designed with a purpose, whether it is saving you money, saving you time, keeping you healthy, or giving you more ways to have fun. It is not just about having the extras, it is about how those extras transform your everyday life into something extraordinary. From morning yoga sessions and afternoons spent poolside to evening bowling matches and weekend golf practice, you will quickly see why living here feels like being on a permanent staycation.

At Flats on the A, your home extends far beyond your front door into spaces that enrich, energize, and inspire. Once you experience it, you will wonder how you ever lived without it.

 

NOVEL RiNo

Urban Oasis: The New Standard for Apartment Living in a Thriving Edgy Neighborhood

On the edge of unexpected, where greenways wind past cafes and commuters catch the RTD steps from their doors, a new apartment community is redefining what it means to live well.
Welcome to NOVEL RiNo, a vibrant residential destination where modern living meets community spirit. Tucked between tree-lined neighborhood, trails and lively streets filled with local shops, breweries, and eateries, this thoughtfully designed apartment building is more than a place to live—it’s a lifestyle curated with intention and soul.

A NEIGHBORHOOD THAT HAS IT ALL

Nestled along a beautifully maintained walking greenway and at the edge of the River North neighborhood, NOVEL RiNo offers instant access to everything that makes urban living exciting and convenient. Morning strolls along the trail lead to artisan coffee shops, neighborhood markets, and a pet-friendly environment. With the RTD station just a short walk away and the highway minutes from the front door, commuting is effortless—whether you're headed to Union Station or to the airport.

This community is not just about location—it's about connection. Local restaurants, boutique shops, and live music venues create an energetic, tight-knit vibe that brings neighbors together and turns passersby into regulars.

LIVING THAT FEELS LIKE HOME—ELEVATED

Inside NOVEL RiNo, residents are welcomed into a world where every detail has been crafted to provide not just comfort, but joy. Each apartment features modern, elevated finishes—
from sleek quartz countertops to designer lighting and three finishes to choose from. Floor plans maximize light and space, creating warm, functional sanctuaries to relax, entertain, or pull the creative out of you.

The building’s commitment to art and design shines throughout, with lobbies and common areas showcasing installations, photography, and art by local artists. It’s an environment that celebrates creativity and invites conversation.

 

AMENITIES DESIGNED FOR LIFESTYLE

What sets NOVEL RiNo apart isn’t just what’s in the apartments—it’s what surrounds them. Imagine working remotely from an outdoor lounge, pausing for yoga in a patio hideaway, and ending the day with a sunset cocktail at the rooftop bar, gazing out over the city skyline with the Front Range as the background. Amenities include:

  • A year-round pool and hot tub
  • 24-hour state-of-the-art fitness center
  • Dedicated yoga studio and outdoor meditation patio
  • A sleek bar and lounge area
  • Outdoor space with yard games and grilling station
  • Roof deck grilling station and outdoor dining spaces with a Green Egg Smoker and Pizza Oven
  • Clubhouse featuring a karaoke lounge and podcast studio
  • On-site art gallery
  • Corvus Coffee Shop, Magna Kainan (Filipino Cuisine), Sorry Gorgeous (Rooftop Cocktail Lounge), Odie B’s (Breakfast/Lunch), and Sunny Side Floral.

It’s a place where life unfolds with ease—where you can be productive, be social, and be still.

SERVICE THAT FEELS PERSONAL

At its core, The NOVEL RiNo prides itself on something special: genuine hospitality. Delivering an exceptional resident experience is paramount. Whether it’s hosting community events, helping coordinate services, or simply remembering your name, every moment is handled with care.

With its unbeatable location, inspiring spaces, and people first approach, NOVEL RiNo isn’t just an apartment building— it’s the heart of a neighborhood on the edge.

 

SKYLINE AT HIGHLANDS

Redefining Modern Living in Denver

In Denver’s competitive rental market, amenities have evolved from nice-to-have extras into essential lifestyle features. Today’s renters want more than a place to live, they’re looking for spaces that reflect their passions, support their wellness, and offer connection, convenience, and a sense of belonging. Grand Peaks has taken this shift to heart at Skyline at Highlands by designing an elevated amenity package that sets a new standard for modern living.

A RICH DENVER LEGACY

Built on the historic site of the original La Loma restaurant, Skyline’s story is rooted in local culture. For decades, La Loma was a gathering place that brought people together over great food and conversation, a tradition continued at Skyline’ reimagined, new era. This connection to Denver’s heritage enriches the resident experience, blending the authenticity of local history with the excitement of modern urban living.

AMENITIES THAT DEFINE THE SKYLINE EXPERIENCE

Skyline’s amenities aren’t simply about adding features, they’re about curating experiences; whether it’s a serene morning coffee on the Sky Deck, an energetic workout in the fitness studio, or a spontaneous evening gathering with friends in one of the outdoor lounges.

THE SKY PARK

An expansive rooftop retreat, the Sky Park is a resident favorite for both relaxation and recreation. The resort-style pool and spa are framed by a generous sundeck, perfect for soaking in the Colorado sunshine. Multiple BBQ stations and a dedicated outdoor gaming area that turns ordinary weekends into mini staycations, while the fully fenced dog park ensures four-legged residents feel just as welcome.

THE SKY DECK

More than a traditional clubhouse, the Sky Deck is an all-seasons gathering place with a picture-perfect skyline backdrop. The fitness center here goes beyond the standard cardio and weight training equipment, residents can take advantage of spin bikes, kickboxing stations, and Pilates reformer machines, offering a boutique studio experience without leaving home. After a workout, residents can unwind in hammock chairs, enjoy the outdoor grills, or challenge friends to a ski ball or shuffleboard match.

THE SKY LOUNGE

At the highest point of the building, the Sky Lounge offers one of the most spectacular panoramic views of the Rocky Mountains. It’s more than just a vantage point; it’s a fully equipped entertainment space. A big-screen TV creates the perfect setting for watching the big game ordramatic season finale of Love is Blind. A pool table and lounge seating invite casual competition and conversation, while the kitchen/bar area makes hosting easy and
elevated. Whether it’s a sunset cocktail party, weekend brunch, or late-night gathering, the Sky Lounge transforms everyday moments into memorable experiences.

EXCLUSIVE LIFESTYLE FEATURES

Skyline goes further with features that redefine what “home” can offer:

  • On-Site Concierge Services provide personalized assistance for everything from package handling to local recommendations, bringing a hospitality-level experience to apartment living.
  • On-Demand Product Rental Service—the first of its kind in Denver—gives residents access to items for everyday use or special occasions without the cost or hassle of ownership. Need a stand mixer for a dinner party, camping gear for a weekend getaway, or a projector for a movie night? It’s all available with the tap of an app.
  • Private Entertainment Spaces include a fully equipped movie theater for immersive film nights, and a music room designed for practice, creativity, and small gatherings.

THE HIGHLANDS ADVANTAGE

Skyline’s location, in Denver’s sought-after Highlands neighborhood, means residents have the city’s best at their doorstep. Award-winning restaurants, craft breweries, boutique shops, rooftop bars and Empower Field are all within walking distance. A quick stroll across the Highland Bridge connects residents to Union Station, downtown’s cultural hotspots, including Ball Arena and Coors Field. Outdoor lovers can easily access Commons Park, the South Platte River Trail, and routes leading straight to mountain adventures.

A BLUEPRINT FOR MODERN LIVING

Skyline at Highlands isn’t just offering apartments, it’s offering a lifestyle. By blending resort-inspired amenities, forward-thinking services, and an unbeatable location, it meets the modern renter’s desire for flexibility, access, and community. In an era where “amenity” means much more than just a list of perks, Skyline sets the pace for what urban living can and should be.