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Provide your prospective renters with an apartment brand they will remember by utilizing your social media and apartment website to tell your community’s story. Are you ready to kick off an apartment marketing strategythat requires more of a caring team effort than a big budget? The... Continue Reading

We hear the cry all the time – “Takethe politics out of sports!” Take the politics out of education, out of movies, out of everything!” And I confess, I agree. I don’t want to know what my favorite athlete or actors’ politics are. I don’t care whether... Continue Reading

Today, almost all multifamily marketing efforts revolve around a digital strategy. Whether it’s monitoring your property’s online presence or using new software to collect data on your target audience, it is critical to stay ahead of the marketing technology (martech) curve. While... Continue Reading

The Apartment Association of Metro Denver’s quarterly report on vacancy and rental rates shows a 2.2% uptick in average rent and a slight decrease in vacancy for the first quarter of 2021. The average monthly rent in the Denver metro area is $1,544, compared to $1,510 one quarter ago.... Continue Reading

Eight Key Practices to Set Both Parties Up for Success Continue Reading

In the multifamily industry, “resident retention” is a buzzword phrase that keeps onsite team members, regionals and owners alike looking for ways to refine current practices and create new ones. Resident retention is incredibly important to our communities as well as our bottom... Continue Reading

Much like people, each social media platform has its own personality, and through it, its own specific use. Facebook is more visual, personal, and explanatory — ideal for establishing your property as a helpful resource and engaging with residents. Think of it as your storefront greeter,... Continue Reading

In 2020, Coloradans Stayed at Home and Worked from Home, and Apartments are home for many of them. Here's how the Multifamily Industry Responded The year 2020 started out with hope and prosperity; a new decade, an election year and another chance for fresh beginnings. Unfortunately, in a matter... Continue Reading

There exists a misconception that rental housing owners enjoy large margins and can continue operating in the absence of rent payments, and with so much discussion around rents during COVID-19, the National Apartment Association (NAA) has released resources that help explain the breakdown of $1 of... Continue Reading

APRIL 1971 Download Issue By all accounts, specifically the memo on page one, this issue was the introduction of Apartment News as a monthly magazine with very few graphics (contained only in ads) and information about legislative issues like warranty of habitability, zoning, rent strikes and... Continue Reading

In order for a multifamily professional to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed... Continue Reading

No matter your role in the global community, COVID-19 forced us all to take stock in Spring 2020. How do we feed our families, what plans will be forced to be put on hold, which of our loved ones are higher risk? Tightening the lens as members of the multifamily industry, taking stock meant asking... Continue Reading