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Six-Month Timeline for Marketing Your Event on Facebook
Six-Month Timeline for Marketing Your Event on Facebook

By Emily Klipp When it’s time to start promoting your next event on Facebook it can often be difficult to get timing and coordination down for flawless execution. According to Wish Pond, on average, there are 4.75 billion items shared by Facebook users each day, so it can be easy for your... Continue Reading

09/30/2019


Utilize Social Media To Enhance Your Community's Brand
Utilize Social Media To Enhance Your Community's Brand

With 2019 coming to an end, we’re taking a look into one of the most influential marketing platforms of the last decade – Social Media. According to the Pew Research Center1, 69 percent of all U.S. adults now use at least one social media platform and this number growing... Continue Reading

by Mara Freese
09/25/2019


Automation is the Key to Improving Employee Efficiency and Increasing Visits and Leases
Automation is the Key to Improving Employee Efficiency and Increasing Visits and Leases

If you’re a mid-sized property manager or apartment owner, you probably employ more than a 100 leasing agents. Combined, they probably communicate with more than a thousand prospects a day. According to our internal data, 42 percent of those communications are about scheduling tours or... Continue Reading

09/10/2019


IN RESPONSE: Rent control will hurt the Coloradans it is meant to help
IN RESPONSE: Rent control will hurt the Coloradans it is meant to help

Denver City Councilwoman Robin Kniech recently expressed concern about housing affordability in Colorado in a commentary published by Colorado Politics ("Let's restore local governments' power to regulate rent," Aug. 30). We share Kniech’s concerns about the lack of attainable housing in the... Continue Reading

by Terry Simone
09/10/2019


6 Ways to Utilize Pinterest to Drive More Leads to Your Property
6 Ways to Utilize Pinterest to Drive More Leads to Your Property

Today’s residents are not just relying on Facebook recommendations or Craigslist to find their next multifamily apartment home. They are turning to alternative tools as well for research, guidance, and inspiration, such as on-line bookmark and picture-sharing site Pinterest. What once was a... Continue Reading

by Jon Simpson
09/5/2019


5 Strategies for Building a Strong Resident Referral Program
5 Strategies for Building a Strong Resident Referral Program

Did you know that the most common source of new leads are referrals? Or that it costs 5 to 25 times more money to acquire new residents than to keep existing ones happy? Loyal residents grow a multifamily property much quicker than marketing or sales, and it all begins with a strong resident... Continue Reading

by Ashley Tyndall
09/3/2019


2020 Marketing & Planning Guidebooks Now Available
2020 Marketing & Planning Guidebooks Now Available

3 Continue Reading

by Christopher Dean
09/1/2019


Lessons from Mount Kilimanjaro
Lessons from Mount Kilimanjaro

Last summer I went to Africa with my seventeen-year-old son. We did some humanitarian work for a couple weeks in Ghana and then flew to Tanzania and hiked Mount Kilimanjaro. Mount Kilimanjaro is one of the Seven Summits. The Seven Summits are the highest mountains of each of the seven continents.... Continue Reading

by Troy Porras
08/29/2019


Limiting New Construction Will Reverse Progress in Affordable Housing
Limiting New Construction Will Reverse Progress in Affordable Housing

The record-breaking amount of new apartment construction in the last several years has yielded exactly what economists would predict: rent growth has fallen from double digit highs earlier this decade to below the rate of inflation over the last 12 months. You read that right: average rents are... Continue Reading

by Teo Nicolais
08/27/2019


Sharpen Your Pencils: It's Budget Season!
Sharpen Your Pencils: It's Budget Season!

It's budget season once again. The sound of pencils being sharpened, spreadsheet macros being tuned up and bottomless cups of coffee and Red Bulls being poured are heard throughout the property management land. Frantic questions about revenue growth expectations, utility increases and how much... Continue Reading

by Rocky Sundling
08/23/2019


New Laws Require Landlords to Analyze Tenant Communication Systems to Meet Legal Requirements
New Laws Require Landlords to Analyze Tenant Communication Systems to Meet Legal Requirements

The Colorado General Assembly passed multiple landlord tenant bills this session. Two of these Bills (The Warranty of Habitability or “WHB” and the Bed Bug Bill or “BBB”) create significant ongoing communication requirements for landlords. The WHB is effective August 2,... Continue Reading

by Mark Tschetter
08/21/2019


In Memorium
In Memorium

IROC Member and Friend, Allen Yockey Last month, we lost a beloved member of the AAMD family. Longtime apartment owner, AAMD member and friend, Allen Yockey, passed away a few weeks back. For those of us that knew Allen, we were always greeted with a genuine smile and at least a couple of... Continue Reading

by Christopher Dean
08/19/2019