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Instagram 101: Engage Your Residents and Increase Your Followers
Instagram 101: Engage Your Residents and Increase Your Followers

Much like people, each social media platform has its own personality, and through it, its own specific use. Facebook is more visual, personal, and explanatory — ideal for establishing your property as a helpful resource and engaging with residents. Think of it as your storefront greeter,... Continue Reading

04/13/2021


One Year Later...
One Year Later...

In 2020, Coloradans Stayed at Home and Worked from Home, and Apartments are home for many of them. Here's how the Multifamily Industry Responded The year 2020 started out with hope and prosperity; a new decade, an election year and another chance for fresh beginnings. Unfortunately, in a matter... Continue Reading

04/6/2021


Explaining the Breakdown of One Dollar of Rent
Explaining the Breakdown of One Dollar of Rent

There exists a misconception that rental housing owners enjoy large margins and can continue operating in the absence of rent payments, and with so much discussion around rents during COVID-19, the National Apartment Association (NAA) has released resources that help explain the breakdown of $1 of... Continue Reading

04/5/2021


Trends at 50: April Issues through the Years
Trends at 50: April Issues through the Years

APRIL 1971 Download Issue By all accounts, specifically the memo on page one, this issue was the introduction of Apartment News as a monthly magazine with very few graphics (contained only in ads) and information about legislative issues like warranty of habitability, zoning, rent strikes and... Continue Reading

by Christopher Dean
04/1/2021


2021 Digital Marketing Trends To Keep An Eye On
2021 Digital Marketing Trends To Keep An Eye On

In order for a multifamily professional to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed... Continue Reading

03/30/2021


Maintaining Your Career During the Pandemic
Maintaining Your Career During the Pandemic

No matter your role in the global community, COVID-19 forced us all to take stock in Spring 2020. How do we feed our families, what plans will be forced to be put on hold, which of our loved ones are higher risk? Tightening the lens as members of the multifamily industry, taking stock meant asking... Continue Reading

by Michelle Cook
03/25/2021


9 Habits of Highly Effective Leasing Professionals
9 Habits of Highly Effective Leasing Professionals

A strong onsite leasing team is the bread and butter of asuccessful apartment community. Your property can have a fantastic marketing game and the best amenities around, but if your leasing associates aren’t practicing the best habits, your property is going to struggle.So just what are... Continue Reading

by Karen Gladney
03/22/2021


February Rent Collections Remain High in Colorado at 95%, Nearly 1.5% Higher than National Rate
February Rent Collections Remain High in Colorado at 95%, Nearly 1.5% Higher than National Rate

Rent collections in Colorado continue to exceed national rates with mid-90s for eleventh month in a row Continue Reading

03/10/2021


Are Seasonal Rent Declines More Than Just Seasonal This Time?
Are Seasonal Rent Declines More Than Just Seasonal This Time?

A return this fall and early winter of surges in COVID-19 reported cases along with civil unrest in some markets during the summer of 2020 may have long term effects on housing choices, work location, and remote work, that are still playing out. We can attempt to monitor effects of location choice... Continue Reading

by Ron Throupe
03/1/2021


January Rent Collections Remain High at 93.5% in Colorado, 4.9% Higher Than National Average
January Rent Collections Remain High at 93.5% in Colorado, 4.9% Higher Than National Average

Rent collections in Colorado continue to exceed national rates with mid-90s for tenth month in a row. Continue Reading

01/28/2021


Rent Down, Vacancies Up in Q4 Vacancy and Rent Report
Rent Down, Vacancies Up in Q4 Vacancy and Rent Report

Renters have additional housing inventory and flat rent rates going into 2021 Continue Reading

01/27/2021


Weathering The Storm: Staying Relevant During the Pandemic
Weathering The Storm: Staying Relevant During the Pandemic

9 Ways Suppliers Can Stay Relevant During the Pandemic For nearly a year, we have been living in an age where from one day to the next we are often unsure of what to expect. We are so used to the day to day routines of our lives and when they are dramatically disrupted, we must develop coping... Continue Reading

by Dave Janecek
01/21/2021