Your Ally to Increase Brand Awareness and Sell Your Product By Adriana Anderson The most important content marketing trend in 2019 is video. According to Business Insider, over one million minutes of video are shared per second and over 80% of content consumed on the Internet is video. Visual... Continue Reading
Starry, Inc., a technology and internet service member of AAMD has entered into a partnership with the Denver Housing Authority (DHA). They now provide low-cost internet access for DHA’s affordable and public housing portfolio. More than 600 households at VIDA in West Denver and Connole... Continue Reading
By Emily Klipp When it’s time to start promoting your next event on Facebook it can often be difficult to get timing and coordination down for flawless execution. According to Wish Pond, on average, there are 4.75 billion items shared by Facebook users each day, so it can be easy for your... Continue Reading
With 2019 coming to an end, we’re taking a look into one of the most influential marketing platforms of the last decade – Social Media. According to the Pew Research Center1, 69 percent of all U.S. adults now use at least one social media platform and this number growing... Continue Reading
If you’re a mid-sized property manager or apartment owner, you probably employ more than a 100 leasing agents. Combined, they probably communicate with more than a thousand prospects a day. According to our internal data, 42 percent of those communications are about scheduling tours or... Continue Reading
Denver City Councilwoman Robin Kniech recently expressed concern about housing affordability in Colorado in a commentary published by Colorado Politics ("Let's restore local governments' power to regulate rent," Aug. 30). We share Kniech’s concerns about the lack of attainable housing in the... Continue Reading
Today’s residents are not just relying on Facebook recommendations or Craigslist to find their next multifamily apartment home. They are turning to alternative tools as well for research, guidance, and inspiration, such as on-line bookmark and picture-sharing site Pinterest. What once was a... Continue Reading
Did you know that the most common source of new leads are referrals? Or that it costs 5 to 25 times more money to acquire new residents than to keep existing ones happy? Loyal residents grow a multifamily property much quicker than marketing or sales, and it all begins with a strong resident... Continue Reading
Last summer I went to Africa with my seventeen-year-old son. We did some humanitarian work for a couple weeks in Ghana and then flew to Tanzania and hiked Mount Kilimanjaro. Mount Kilimanjaro is one of the Seven Summits. The Seven Summits are the highest mountains of each of the seven continents.... Continue Reading
The record-breaking amount of new apartment construction in the last several years has yielded exactly what economists would predict: rent growth has fallen from double digit highs earlier this decade to below the rate of inflation over the last 12 months. You read that right: average rents are... Continue Reading
It's budget season once again. The sound of pencils being sharpened, spreadsheet macros being tuned up and bottomless cups of coffee and Red Bulls being poured are heard throughout the property management land. Frantic questions about revenue growth expectations, utility increases and how much... Continue Reading
