The Latest

I cannot believe I have been in the multifamily industry for over 19 years! I began my adventure as a leasing consultant and quickly learned that it wasn't another job; it was the start of my career. Not only was it rewarding as I was helping someone find their place to call home or assisting a... Continue Reading

Alton Fitzgerald White captivates audiences whenever and wherever he performs. The triple talented singer, actor, dancer has starred in six smash Broadway hits! He made his Broadway starring debut as John in Miss Saigon with his powerful heart rending performance of the anthem “Bui... Continue Reading

Are your apartment communities on TikTok? Here's how this exceptionally popular app can boost your online presence among multiple generations of renters. Over the past 18 months we have seen an increasing number of businesses switch to online operations, and many including the real estate industry... Continue Reading

Our industry has been challenged over the last two years to continue working through the pandemic. While residents have increasingly been working from home, our industry showed up every day to take care of our customers. Times may have been tough, and our industry was tougher. Property management... Continue Reading

In order for a multifamily professional to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed... Continue Reading

Since the toughest economic times of the past 100 years was during the Great Depression of the 1930s, and because experts have drawn many similarities between the conditions that led to the Great Depression of 1930s and current times, my curiosity compelled me to do some research about that period... Continue Reading

With over 25 years of selling into multifamily I have found that there are four areas of focus that will help sellers be most successful. Many suppliers will already know these and use them every day. Some Suppliers will discover these through this article. Some Suppliers will be reminded and... Continue Reading

Last month, AAMD hosted hundreds of industry professionals at ECON 2022, its annual economic forecasting conference for the Denver multifamily housing industry. With presenters from Governor Jared Polis to economist Bryan Kaplan pronouncing the need for new housing, the conference’s... Continue Reading

Vacancies Remain Low as the Apartment Market Stabilizes This week, the Apartment Association of Metro Denver (AAMD) released 2021 fourth quarter results from the Denver Metro Area Apartment Vacancy and Rent Survey, conducted by the University of Denver’s Daniels College of Business and... Continue Reading

Ed Schell was recognized at the NAA Assembly of Delegates in Cincinnati with a 2021 NSC Chairman Award in recognition of outstanding contributions. Ed was a National Suppliers Council Board Member at large in 2021 assigned to Supplier NAAPAC fundraising. NAA set a lofty goal for Supplier... Continue Reading

Companies within our industry and others have started committing to their diversity and inclusion programs by hiring, promoting or assigning company stewards into roles leading these efforts. We have interviewed four of these Diversity and Inclusion leaders to learn more about how they got into... Continue Reading

There is a lot more that goes into your apartment marketing strategy than just publishing posts on Facebook and sending out a generic email newsletter. Who is your target audience? How old are they and what do they want out of their living experience? What are their biggest pain points and... Continue Reading