In order for a multifamily developer to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed the... Continue Reading
Most Landlords, Property Managers/Owners and Real Estate Agents are well aware of the federal Fair Housing Act (“FHA”) and its prohibitions against “steering”. With only a few narrow exceptions, Landlords, Property Managers and other housing professionals may not attempt to... Continue Reading
Question I’m a regional vice president experiencing more difficulty holding onto key team members. The economy is returning and offering more external opportunities; in and out of our industry. I believe that people are leaving important team assignments that will lead to promotions. What... Continue Reading
We’ve all heard, “You never get a second chance to make a first impression.” You are perceived as likeable or unlikeable by others in mere seconds. A positive first impression is very important in the multifamily industry- our customers, current and future, judge us by our curb... Continue Reading
What Maintenance Staff Should and Should Not Do by Debbie Wilson Maintenance staff are hardworking, skilled members of a Housing providers staff. However, many times, the maintenance staff members are not afforded the training and Fair Housing classes that office staff receive on an annual... Continue Reading
