Articles

“The grass is greener over there” - We have all thought it once or twice; maybe it was about someone we were dating, our jobs, our cars or maybe we have done it with our own apartments. This can make life difficult for those of us responsible for getting current residents to... Continue Reading

A parable is told of Arkad of Babylon. When his son reached adulthood and prepared to journey out into the world, Arkad gave the young man a bag of gold and a clay tablet containing the lessons Arkad had gained in his many years on earth. The son went forth and after ten years of toil,... Continue Reading

By Mark Montini Leadership is arguably the most valuable asset an organization can possess but yet, for some reason, it almost always seems to be in short supply. Countless organizations, both for-profit and non-profit, fall frustratingly short of achieving their full potential due to a... Continue Reading

By Terri Norvell The challenge of running an organization or property full of independent, smart, willing- to-learn people can be a bit overwhelming. After all, many of us jumped into a leadership role without having the benefit of ‘leading’ or ‘managing’ people. We may... Continue Reading

In order for a multifamily developer to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed the... Continue Reading

Most Landlords, Property Managers/Owners and Real Estate Agents are well aware of the federal Fair Housing Act (“FHA”) and its prohibitions against “steering”. With only a few narrow exceptions, Landlords, Property Managers and other housing professionals may not attempt to... Continue Reading

Question I’m a regional vice president experiencing more difficulty holding onto key team members. The economy is returning and offering more external opportunities; in and out of our industry. I believe that people are leaving important team assignments that will lead to promotions. What... Continue Reading

by Betty Knecht Ed Schell, CAS, will be honored at the NAA Education Conference this month with the CAS Designee of the Year award. Ed has a resume of achievement in the multifamily industry and within his company that are definitely worthy of recognition. Ed has performed at a high level... Continue Reading

We’ve all heard, “You never get a second chance to make a first impression.” You are perceived as likeable or unlikeable by others in mere seconds. A positive first impression is very important in the multifamily industry- our customers, current and future, judge us by our curb... Continue Reading

What Maintenance Staff Should and Should Not Do by Debbie Wilson Maintenance staff are hardworking, skilled members of a Housing providers staff. However, many times, the maintenance staff members are not afforded the training and Fair Housing classes that office staff receive on an annual... Continue Reading